“We are on this earth to DOMINATE!” – Sandra Brown-Pinnock is a Virago Woman!

Sandra Brown-Pinnock is the founder of the company “Haireverlasting” and the creator of the “Xsandy’s” brand of hair extensions. She is an ambitious woman who ensures she works with the best manufacturers to produce the highest quality hair and beauty products.

“I’ve worked in mental health for over 15 years, and then I moved into owning and running a social care organisation for 8 years. But, I’ve always had an interest in the hair and beauty industry.”

She noticed that the line of industry that she was interested in, had virtually no Afro-Caribbean owners.

“I felt that it was time for a change.”

In 2006 Sandra opened a high-end hair salon and aspired to be the first Afro-Caribbean woman to own a hair extension manufacturing company. She observed at first-hand, that there was a need for good high quality human hair extensions that would not tangle and shred for woman of all ages. In 2008 Sandra decided to start manufacturing her own brand of hair.
Sandra Brown-Pinnock with her award for Best Brand by C.Hub

“It’s about empowering people, so others in my community can follow suit. Having a visual business is a really good thing.”

Thus her business was born. In June 2015, Sandra decided to open her retail store inside the Lewisham shopping centre as she became frustrated at the lack of adequate knowledge of hair and hair products that should be recommended for use on the various Afro-Caribbean hair types. She observed that most of these retail outlets in South East London were not owned by someone of African / Caribbean descent and wanted to make a change.
Her shop in Lewisham Shopping centre

“Opening a business in Lewisham, I think it inspires black women like myself, young girls and even boys. When they come into my shop after school, they tell me that they want to have their own business.”

Sandra’s aim is to inspire other African and Caribbean businesses to persevere in the pursuit of their dreams. She has shared her life philosophy, click on the video below to hear what it is:


Happy International Women’s Day!

By Abigail Opiah


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